What is a Bing Ads Account setup?
Bing, which is owned by Microsoft, currently has three search engines: Bing, Yahoo, and AOL. Because there are three search engines on the system, when you advertise on one platform, your ad appears in all of them. This opens up opportunities for searchers to see your advertisement across every Bing-operated site, as well as partner sites operated
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Why use Bing Ads?
Bing is Microsoft’s search engine, an alternative to Google. It is the default Windows search engine on millions of Microsoft devices. That implies that there are a lot of people using Bing every day who could be interested in your goods or services.
And, according to Microsoft:
1.When compared to the average internet searcher, Bing users spend 36 percent more money online when purchasing goods and services from their desktop computers.
2. 137 million people use the search engine.
3. There are 6 billion searches on the platform every month.
4. According to one study, more than 35% of all online searches in the United States are done on Bing.
About Bing Ads CPC’s
The competition in Bing Ads is lower, and the CPCs are cheaper. This means that you will have a better chance of getting your ads to show up.
Small and medium-sized businesses tend to overlook Bing Ads, but they should give it more thought. Because the auctions on Bing and Google are quite similar, advertisers on Bing get several advantages owing to a lack of competition, such as improved ad positions and cheaper costs per click.
Of our extensive marketing services clients who were advertising on both Google and Bing, we saw that nearly all had lower search CPC’s on Bing, averaging 33.5% cheaper CPC on Bing. Not only were these clicks cheaper on Bing, but their ads very often were in better positions than their Google counterparts and had higher CTR’s.
Bing Ads offers more granular control at the campaign and ad group levels.
Bing has a better way to schedule ads. It is better because you can have different time zones. This makes it easier to do more complicated strategies, like scheduling your ads internationally.
In Google Ads, you have to set your campaign settings and ad group settings at the same time.
Bing Ads lets you adjust the settings of your ads. You can change things for just one group of ads instead of making a whole new campaign.